Product Principles
The best products experiences are opinionated. Learn how clear, actionable product principles helped Okta build higher quality customer experiences.
Problem
Okta's product teams lacked a common language to describe the ideal customer experience
Hypothesis
Actionable product principles would help teams work together in service of organizational goals
Results
Roadmap escalations decreased and teams could better resolve conflict
More "fast follow" sprints were planned to refine the customer experience
"Ease of use" for 2 products increased